Honest to Greatness

Thanks to the internet, it’s easier than ever for consumers to research a company’s true beliefs and practices. Today’s consumers have enormous power to decide which brands are worth their time and money—and their consideration involves far more than product quality alone. 

Caught woefully unprepared, most businesses are still struggling to adapt as they continue to follow archaic, detrimental business practices. Meanwhile, as both shoppers and employees, the rising Millennial generation is making their stance perfectly clear: They are not interested in supporting organizations that seem deceitful, soulless, or dishonest.